“东阿”牌入选中国行业标志性品牌
本报讯 东阿(a)阿(a)胶股份有限公司(si)“东阿(a)”牌(pai)日前入(ru)选“中国行业标(biao)志性品牌(pai)”。该(gai)称号与“东阿(a)阿(a)胶制作(zuo)技艺”上榜国家第一批“非物质文化遗产(chan)保护扩展项(xiang)目名(ming)录”一起成为(wei)该(gai)公司(si)近期的(de)两个品牌(pai)殊荣。
中(zhong)(zhong)(zhong)(zhong)国(guo)行业(ye)(ye)(ye)(ye)标志性(xing)品(pin)(pin)(pin)牌(pai)于６月２２日由(you)中(zhong)(zhong)(zhong)(zhong)国(guo)品(pin)(pin)(pin)牌(pai)研究院(yuan)公布，本次共(gong)评(ping)定出２８８个中(zhong)(zhong)(zhong)(zhong)国(guo)行业(ye)(ye)(ye)(ye)标志性(xing)品(pin)(pin)(pin)牌(pai)，是(shi)从获得中(zhong)(zhong)(zhong)(zhong)国(guo)驰(chi)名(ming)商标或中(zhong)(zhong)(zhong)(zhong)国(guo)名(ming)牌(pai)产品(pin)(pin)(pin)的(de)品(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)挑选出来的(de)，行业(ye)(ye)(ye)(ye)的(de)划分(fen)综合参考了中(zhong)(zhong)(zhong)(zhong)国(guo)名(ming)牌(pai)产品(pin)(pin)(pin)和中(zhong)(zhong)(zhong)(zhong)国(guo)驰(chi)名(ming)商标的(de)分(fen)类方法(fa)。中(zhong)(zhong)(zhong)(zhong)国(guo)行业(ye)(ye)(ye)(ye)标志性(xing)品(pin)(pin)(pin)牌(pai)具有(you)唯一性(xing)和排他(ta)性(xing)，是(shi)中(zhong)(zhong)(zhong)(zhong)国(guo)企业(ye)(ye)(ye)(ye)的(de)最高品(pin)(pin)(pin)牌(pai)荣(rong)誉，也是(shi)中(zhong)(zhong)(zhong)(zhong)国(guo)对外展示形(xing)象(xiang)的(de)“国(guo)家(jia)名(ming)片”。
此前，东阿(a)(a)(a)(a)阿(a)(a)(a)(a)胶(jiao)曾有主打品(pin)牌“东阿(a)(a)(a)(a)”牌入(ru)围(wei)“中(zhong)国５００家最具价值品(pin)牌”，“全(quan)国百家重点保护品(pin)牌”，“东阿(a)(a)(a)(a)”牌阿(a)(a)(a)(a)胶(jiao)三次荣(rong)获“国家金质奖”、荣(rong)获传统药“长城”国际金奖，“全(quan)国用户满意产品(pin)”，公(gong)司(si)荣(rong)获“全(quan)国用户满意企业”、“中(zhong)国最具发展力(li)的(de)(de)上(shang)市公(gong)司(si)５０强”、“国家高新(xin)技术优秀(xiu)企业”等阿(a)(a)(a)(a)胶(jiao)行业的(de)(de)一系列殊荣(rong)。
据了解(jie)，作(zuo)为阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)年产(chan)(chan)量和出(chu)口量分(fen)别占(zhan)全(quan)国(guo)７５％和９０％以上的(de)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)行业(ye)(ye)龙头(tou)老(lao)大，东(dong)阿(a)(a)(a)(a)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)目前正(zheng)着眼(yan)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)全(quan)行业(ye)(ye)的(de)可(ke)持续发(fa)展(zhan)，推(tui)进单焦点多品牌(pai)的(de)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)主(zhu)业(ye)(ye)发(fa)展(zhan)战略(lve)，做大阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)品牌(pai)采取多种(zhong)举(ju)措：一(yi)是(shi)建立(li)全(quan)国(guo)首(shou)家(jia)毛驴(lv)(lv)研究院，设(she)立(li)九个(ge)(ge)养(yang)驴(lv)(lv)基地，开(kai)通国(guo)际(ji)驴(lv)(lv)皮进口通道，开(kai)发(fa)驴(lv)(lv)肉产(chan)(chan)品，拓展(zhan)产(chan)(chan)业(ye)(ye)链条，涵养(yang)保(bao)护(hu)(hu)(hu)驴(lv)(lv)皮资源；二是(shi)保(bao)持阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)传统(tong)特色，适应(ying)现代消(xiao)费(fei)及国(guo)际(ji)市(shi)场需要(yao)，加强阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)系列(lie)(lie)产(chan)(chan)品的(de)标准(zhun)研究，公(gong)司(si)率(lv)先将指(zhi)(zhi)纹图谱技(ji)术(shu)用于阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)系列(lie)(lie)中(zhong)(zhong)药的(de)生(sheng)产(chan)(chan)全(quan)过(guo)程控制(zhi)，率(lv)先推(tui)出(chu)ＤＮＡ指(zhi)(zhi)纹图谱鉴别阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)原料(liao)(liao)及成品真伪技(ji)术(shu)，为净化阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)市(shi)场，保(bao)护(hu)(hu)(hu)消(xiao)费(fei)安全(quan)，提(ti)供(gong)高(gao)技(ji)术(shu)手段，去年公(gong)司(si)还承担(dan)了８个(ge)(ge)中(zhong)(zhong)药产(chan)(chan)品的(de)药典标准(zhun)制(zhi)定；三是(shi)建成中(zhong)(zhong)国(guo)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)博物(wu)馆、举(ju)办阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)博物(wu)馆巡回展(zhan)，搜集文(wen)物(wu)史料(liao)(liao)，建设(she)古方(fang)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)生(sheng)产(chan)(chan)线，实行传承人带徒，恢复中(zhong)(zhong)断上百(bai)年的(de)九朝贡胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)生(sheng)产(chan)(chan)，每年举(ju)办阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)文(wen)化节，保(bao)护(hu)(hu)(hu)“东(dong)阿(a)(a)(a)(a)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)制(zhi)作(zuo)技(ji)艺”这(zhei)一(yi)国(guo)家(jia)级(ji)非(fei)物(wu)质文(wen)化遗(yi)产(chan)(chan)；四(si)是(shi)恢复阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)传统(tong)品种(zhong)，开(kai)发(fa)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)古代典验方(fang)，开(kai)发(fa)适合国(guo)外的(de)现代阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)新产(chan)(chan)品，公(gong)司(si)已(yi)搜集到阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)古代经典和民间验方(fang)３２００多个(ge)(ge)，已(yi)选(xuan)定了首(shou)批２０个(ge)(ge)开(kai)发(fa)方(fang)，去年在(zai)(zai)日韩上市(shi)了桃花姬、壮健(jian)等阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)新产(chan)(chan)品；五(wu)是(shi)３年投资３０００万元支持国(guo)家(jia)中(zhong)(zhong)医(yi)治(zhi)未病工程，通过(guo)中(zhong)(zhong)医(yi)药的(de)名医(yi)、名院、名科、名店将阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)送(song)到不(bu)(bu)同地域、不(bu)(bu)同健(jian)康状况、不(bu)(bu)同消(xiao)费(fei)用途的(de)消(xiao)费(fei)者的(de)手中(zhong)(zhong)，在(zai)(zai)弘(hong)扬阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)优秀文(wen)化、创造并(bing)推(tui)广(guang)阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)成功消(xiao)费(fei)模式，使阿(a)(a)(a)(a)胶(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)(jiao)保(bao)健(jian)养(yang)生(sheng)个(ge)(ge)性(xing)化民众化。 （通讯员 任儒倬(zhuo) 吴延华）
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